Introducing LEGO sets, perfect for children starting at age 4+, that combine classic brick designs with endless creativity. These sets are designed to boost spatial reasoning and imaginative play, making them ideal for solo projects or collaborative activities across all age groups. At Charlie, we value educational tools that promote learning through play, helping young minds develop crucial skills while having fun. Explore LEGO's timeless appeal and ignite the builder in every child with our engaging video content.

Welcome to Charlie's Lab
Digital can be social!
The world is rapidly changing, and with it, the jobs of the future. The next generation of earners won't all be in traditional careers, they'll be the e-sports stars earning millions, the podcasters building a brand, and the digital artists shaping the metaverse. But access to the technology that powers these careers is a massive barrier; a high-end gaming PC costs tens of thousands of rands, a professional podcasting rig is equally prohibitive, and a 3D printer remains a luxury. This is where Charlie's Lab comes in. We are the critical bridge between curiosity and career, democratizing access to the very tools that define the 4th Industrial Revolution. We provide a space for aspiring creators to get their hands on this essential tech, learn the skills, and find the community they need to transform from a passive consumer into an active creator, one game, one episode, and one idea at a time.
Turning consumers to creators
